Action... then negotiation

From CNN.com:

Commentary: Obama should ask Cuba to lift restrictions

NEW HAVEN, Connecticut (CNN) -- As President Barack Obama fulfills his campaign promises to ease restrictions on travel to Cuba, a unilateral move that seems to presage a further relaxation of tensions between the United States and Cuba, he should ask for reciprocal actions by the Castro regime.

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This is a great read... it is a new way of thinking about what exactly to negotiate with the Cuban government.